Does Wearing Marni Make You Feel Smarter? An interview with Consumer Psychologist, Peter Noel Murray, PhD
Why are we attracted to certain fashion labels, and not others? Dr. Peter Noel Murray says it's because we identify with particular characteristics in brands, just like we do in people. When we buy particular designers we are engaging in an act of self-appraisal - how we'll feel in that garment when we wear it. Think we buy because we like something? Think again....








